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Reading-based Product Marketing Manager role

Here's a job listed by Beringer Tame

Product Marketing Manager

Description: From Beringer Tame -

This is a new and exciting opportunity to join the Marketing team for a well-established, online gardening retailer. Adopting a customer first approach, you will focus on digital customer engagement, ensuring customers are so well understood and delighted that they continue their journey with the brand and website time and time again.

Key responsibilities include:

  • Set out the retention strategy and support with relevant marketing campaigns (email, social and direct marketing)
  • Ownership of the marketing and promotions calendar - ensuring successful and timely rollout across web, email and social
  • Design, deliver and manage a commercially viable, data driven loyalty programme to boost repeat purchases
  • Provide reports and analysis (customer segmentation, total customer landscape, Cohort, RFV, CLV analysis)
  • Feed acquisition & retention sales activity into annual budget planning
  • Own customer reviews, sharing feedback
  • Team management (2 direct reports) and effective cross-functional collaboration (Buying, Sales, Ecommerce, Marketing, Customer Services)

Added on: 14/03/2019

Listed to: 25/04/2019

Location: Reading, United Kingdom

Structure: permanent, full time Up to 40 hours each week

Package: GBP £35000

Product Marketing Manager role in Reading job.

Interview Questions - Prepare for these:

  • Tell us about you, the employee.
  • How do you express the tempo of how you operate?
  • What reasons should we take you on?
  • What disputes have you experienced at a prior business?

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