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London-based Global Services and Solutions Marketing Consultant position

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Global Services and Solutions Marketing Consultant

Description: From EY -

Global Services and Solutions Marketing Consultant

EY's global Brand, Marketing and Communications (BMC) function supports EY's purpose of Building a Better Working World by driving commercial value through distinctive marketing and communications that deliver measurable market impact. EY's Vision 2020 sets an ambitious target to become a $50b distinctive professional services firm and includes having the 'best' brand, being the most favoured employer in the market, being the #1 or #2 in market share in our chosen services by 2020.

The Global Solutions and Services BMC team is a newly formed strategic function that provides BMC leadership to the delivery of the Vision 2020+ Winning in the market priorities ("solutions"): Alternative Business Models, Managed Services, and the EY Data Agenda. The Global Solutions and Services function will develop and execute EY's Global Solutions and Services brand, marketing and communications strategy and activation across all three solutions. The Global Solutions and Services team will be responsible for developing and building standardised assets, processes, and plans that allow BMC to further industrialise and expand our Solutions & Services BMC capabilities and deliverable. The new function will focus on five key areas and the team's success will be measured by its ability to:

  • Expand EY's addressable market: differentiated brand position for each value proposition
  • Connect target buyers to new value propositions: create distinctive buyer experiences and drive revenue growth
  • Embed into and leverage EY's Solutions across all firm-wide go-to-market activities
  • Educate and engage EY communities on new value propositions and business development tools
  • Focus market activation in targeted priority regions and accounts, delivering measurable market impact

This is a 6 month contact initially

Deliverables:

  • Competitor & Analyst insights: Lead the Solution & Services competitor and analyst insights, informing Solution teams of all material market changes that could impact our BMC priorities.
  • Sustained measurable market impact: Deep understanding of building insights-led BMC goals, strategy and tactical plans which deliver measurable market impact aligned to each solution's market and growth priorities.
  • Differentiate EY in the market: Develop a Client Value Proposition that differentiates EY in the external market and create a distinctive EY buyer journey and experience.
  • Content strategy, asset build & execution: Develop issue-based, buyer-centric content that shapes the dialogue in the market.
  • Market Activation: Build and execute campaigns that create leading market position, connects buyers to solutions and drives revenue in targeted accounts.
  • Create and sustain high performing teams: Actively contributes to Solutions & Services becoming a high performing team, creating and sustaining good working relationships with teams throughout the firm, including Service lines, sectors, regional & BD teams.
  • Standardise to industrialise: Engage in the development of a new standardised approach to BMC, where each solution BMC plan adheres to a single GTM framework. Manage and lead the creation and deployment of standardised assets across all campaigns globally.
  • Change agent: Embed Solutions & Services into the firm-wide activities and develop a differentiated external market position

Experience:

  • Demonstrate a strong understanding of EY's Solution & Services business, clients' issues and buyers' agendas
  • Demonstrate excellent communications, interpersonal and networking skills in a wide range of situations and with people at all levels within the organisation
  • Maintain up-to-date knowledge on the issues, trends and long-term implications for EY's brand and performance in all three Solutions.
  • Demonstrate a deep understanding of the Solution & Services market; manage BMC programs towards achieving BMC goals and market metrics
  • Coordinate digital-first complex organisational, cultural or operational marketing and communications programs that include market insights, campaign planning, building of creative content, market activation
  • Show high reliability and initiative, coupled with accuracy and attention to detail
  • A self-starter able to work under pressure and to tight deadlines, managing several priorities concurrently
  • Demonstrate excellent time management and organisational skills
  • Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
  • Enable account teams by developing, expanding and sustaining long-term, strategic client relationships
  • Ability to effectively navigate EY's and BMC's matrix organisation to access, inform and engage the right people at the right time

Experience Requirements:

  • Experience in marketing, communications or business development in B2B environment
  • Experience managing large scale global initiatives
  • Experience working in a cross-border environment (ideal but not essential)
  • Professional services experience preferred

Who we are:

EY is committed to being an inclusive employer and we are happy to consider flexible working arrangements. We strive to achieve the right balance for our people, enabling us to deliver excellent client service whilst allowing you to build your career without sacrificing your personal priorities. While our client-facing professionals can be required to travel regularly, and at times be based at client sites, our flexible working arrangements can help you to achieve a lifestyle balance.

Added on: 09/01/2019

Listed to: 20/02/2019

Location: London, United Kingdom

Structure: contract, full time Up to 40 hours pw

Package: GBP £negotiable


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