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Digital Marketing Manager job role in Tonbridge

Here's more detail on this full time permanent job in Tonbridge placed by REED Marketing and Creative which finishes on April 17th 2019


Digital Marketing Manager

Description: Posted by REED Marketing and Creative - Reed are working with a leading organisation in their field who require a Digital Marketing Manager to join their growing Marketing team.

Purpose of the role:
To oversee and implement the digital marketing strategy for the company and the associated services. 

Responsibilities:
- You will lead integrated digital marketing campaigns from concept to execution and campaign analytics. 
- You will work with the marketing managers and the website manager to develop and launch campaigns on time and on budget.
- Create, implement, track, analyse and optimise paid digital marketing programs including SEO, paid search/display/social/email and remarketing
- Oversee database marketing campaigns
- Building campaigns (across email, search and display PPC, social PPC) that will increase brand awareness and generate new leads
- Identify trends and insights, and optimize spend and performance based on the insights
- Devising strategies to drive online traffic to the company website
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points as well as customer acquisition tools
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Manage weekly KPI reporting
- Work closely with the marketing managers, website manager and social media executive to achieve goals
- Responsibility for planning and budgetary control of all digital marketing campaigns including SEO
- Review new technologies and keep the company at the forefront of developments in digital marketing

Requirements
- Hold a degree in marketing or a related field
- 5+ years of experience as a digital marketer
- A proven marketer, familiar with the tools and techniques of digital marketing.
- Ability to think strategically and operationally
- Excellent understanding of digital marketing, specifically PPC, CRO and SEO
- A track record in establishing and managing PPC teams is essential
- Demonstrable experience leading and managing SEO/SEM, email, lead generation and display advertising campaigns
- Excellent knowledge of a variety of CMS platforms, Kentico and Google Analytics.
- Strong knowledge and experience of Google AdWords, Facebook Ads Manager, LinkedIn Advertising and Twitter Advertising
- Strong analytical skills and data-driven thinking

Reed Specialist Recruitment Limited is an employment agency and employment business

Date Posted: 14/03/2019

Ends on: 17/04/2019

Location: Tonbridge, UK

Employment Type: permanent, full time 35-40 hours each week

Salary: GBP £37000


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