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High Wycombe-based Digital Analytics Specialist job role

Placed by PE Global

Digital Analytics Specialist

Description: Added by PE Global -

THE ROLE

An exciting new opportunity has arisen for a Digital Analytics Specialist to join the growing UK Multichannel team.

The Multichannel team work closely with the UK & Ireland marketing and medical education teams in delivering digital campaign activity, the ongoing maintenance and development of the our Medical Cloud (JMC) website and driving all other digital initiatives and innovation.

In this new role as Digital Analytics Specialist, you will be responsible for advanced implementations of Google Analytics, auditing and troubleshooting existing configurations across web and email, and providing reporting, dashboards and education to improve digital marketing initiatives.

Leveraging your passion and expertise for analytics, you will help us to:

Develop and execute analytics strategy

  • Work closely with our regional EMEA team to ensure the UK is well represented in the EMEA digital analytics strategy. Identifying opportunities for partnering on key initiatives and leveraging EMEA activity at a local level.  
  • Assist the Multichannel team in designing a strategic roadmap for digital analytics to help achieve the UK Multichannel and Therapy Area digital and sales objectives.
  • Lead on the delivery of the digital analytics roadmap, adopting an agile/phased approach to delivery.

Manage the UK analytics

  • Develop a deep understanding of the current analytics platforms for web and email, including Eloqua, Veeva, Google Analytics, Qlik Sense, Hotjar and Similarweb.
  • Produce analytics audit reports for corrective or advanced GA tracking and data collection architectures.
  • Provide instruction on campaign tagging and additional on-site tracking and work with web agencies to assist with tag governance.
  • Provide guidance to Multichannel and IT to produce marketing dashboards via Qlik Sense and Google Analytics.
  • Integrate any new social and digital channels into the reporting infrastructure.

Measure and track all online campaigns and activities

  • Educate stakeholders on the importance of online measurement & provide best practice guidance to the Multichannel team for technical aspects of analytics
  • Working closely with Multichannel Specialists and internal stakeholders to identify reporting requirements; assessing the impact of website changes on existing metrics and reports; collaborating with web agencies and internal IT teams to understand the data sources available and to implement the reporting requirements, ensuring the accuracy and validity of data.
  • Utilise a range of inputs from web and email analytics to provide internal stakeholders with information about how our digital presence is performing so that they can make future enhancement/optimisation decisions.
  • Report on Therapy Area campaign performance, including accurate and actionable insights and optimisation recommendations.
  • Use analytics to analyse the customer experience online, establishing digital benchmarks of success and providing relevant reporting and insights to meet or exceed those benchmarks.

ABOUT YOU

We are looking for a person who demonstrates a self-starter mindset, with strong skills in data analysis, problem solving, project management and communication:

  • Web analytics – you will need proven experience working with online data, analysis, reporting and tag management (Google Analytics is essential, Qlik Sense beneficial)
  • Client facing – you are a great communicator, with the ability to talk with internal stakeholders at all levels
  • You have a passion for helping clients solve complex business and marketing questions
  • Experienced in managing multiple priorities in a fast-paced and matrix environment
  • Demonstrated ability to work independently and as part of a team
  • Bachelor’s degree – desirable but not essential

Working alongside some of the best and brightest minds in healthcare, you will have the opportunity to really put a stamp on this new role within a company that is working to create a world where disease is a thing of the past.


Although it is not possible for us to respond to all applications, we at PE Global will do our upmost to give you feedback on your application. You have sent your Cv into us as a company and even though you have sent your CV to a particular position, we are making the reasonable assumption that you are active on the job market and as part of our normal recruitment service we will discuss other suitable positions with you. You are free to opt out of this so please specify in your application to us if you just want to be contacted in relation to a specific vacancy. Your Cv is sent to a central recruitment inbox which a number of people in the applicable PE Global division have access to and so this means that you might not be contacted by the named person in this advert.

Date added: 17/04/2019

Listed to: 29/05/2019

Location: High Wycombe, Great Britain

Structure: contract, full time Up to 40 hours per week

Package: GBP £negotiable


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